93% of website traffic comes in through search engines. But it’s getting harder that compete for those top spots in searches that get nearly 100% of the clicks. That’s why it’s important that you know what the expert SEO knows about ranking in 2018.
Let’s explore 6 expert tips you need to dominate 2018.
1) Optimize Your Existing Assets
You’ve created a lot of content over the past few years in an effort to rank high in searches. If you’re on par, then only about 20% of your posts got 80% of the views and reached your ranking goals.
But you likely have several posts that almost made the grade to become your top rankers. They missed the mark for some reason. Re-evaluate your winners and losers in 2017 — and years past if you don’t regularly do this.
Look for content that has potential if you just tweak it a little. Don’t waste time on revising content that didn’t get much action in the first place.
2) Re-Distribute Revitalized Content
Redistribute these revised pieces to give them another shot at stardom and increasing your overall traffic.
Create some new social media headlines. Add new images or videos to your posts.
They’ll earn new links, get more shares and have another chance to help increase website authority, ranking, and traffic.
3) Stop Making Excuses Regarding Video
Yes, making videos can be a major investment. But they also get more shares, speed up decision-making and help businesses get a better ROI.
Lower budget videos like slideshow videos, live video and webcam can help you tap into the video hype. Stop making excuses and look into how you, regardless of company size or budget, can use video.
4) Revisit Load Time
You knew it was important last year. It’s still important in 2018. If you settled for a delay in 2017, telling yourself that it’s good enough, revisit that this year.
Nearly 50% of people expect a page to load in less than 2 seconds. If you’re not there, come up with a game plan to get there.
Load time does impact your rankings. As searches like Google look for new ways to improve customer experience, we can expect this to become even more of a factor.
5) Get Ready for Voice
Every expert SEO knows that it’s coming. In some cases, it’s already here. Voice searches are changing the way people browse results.
While there are still a lot of unknowns, we can expect this to increase the need for more natural language usage on pages. In addition, it just reinforces how important LSI (latent semantic indexing) is to ranking for your long-tail keywords.
You need complementary words on the page to demonstrate you deserve that voice recommendation.
6) Invest in Link-building
Inbound links will continue to be a major ranking factor. But the expert SEO knows that in 2018 links must be relevant and authority to matter.
Google will be taking a closer look at the sites linking to you. If sites are posting content that appears to be just a sophisticated link farm, you’ll likely get less value from those links over time.
Focus on connecting with real people at real sites that have real fans, whether they’re in New Milford, CT or New York. Create content for that site that adds value to their fans.
Expert SEO Tips You Can Trust
In 2018, SEO is even more about creating the right customer experience. Invest in strategies that create a win-win for you and the customer. Make your “almost amazing” content better. And link-build to add value first, links second.
To find out how we can help you apply expert SEO to your site, contact us today.