5 Digital Marketing Tips to Boost Your Sales

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You know you need to spend more quality time with your digital marketing, but you have approximately zero clues about where to begin. Sound familiar?

We get it. That’s why we’ve compiled five great digital marketing tips to bring your next marketing campaign to the next level.

Ready to learn more? Let’s go!

1. Clear Calls to Action

Not sure what a call-to-action is?

They’re more common than you might think. In fact, they’re central to any marketing campaign.

A call-to-action is simply the next step you want a user to take after viewing your ad, whether that’s signing up for your email list, buying your course, or getting in touch about using your services.

A good CTA contains marketing language that is on-brand and crystal clear about what next step you want the user to take. Think completely obvious. If they’re confused, they won’t click.

2. Influencer Marketing

What do you do if you can’t get friend recommendations?

Influencer marketing is a great place to start: 71% of consumers said they were more likely to make a purchase based on a social media recommendation, and 70% of teenage YouTube followers trust influencers over traditional celebrities.

Of course, if you’re a small business with a proportionally-sized marketing budget, you may be worried about affording influencers.

To get started, focus on influencers with no more than 5,000-10,000 followers. Trust us, it pays to start small–this will build a small but dedicated fanbase without emptying the coffers.

3. Designated Landing Pages

Why should you care about landing pages?

Because when you advertise, you want to drive customers to pages directly related to that content. That way, they’re more likely to convert.

The best landing pages are targeted toward a particular traffic stream (like a Facebook ad or email campaign) and include an interesting offer behind the lead capture.

Remember, the more relevant the page, the better success you’ll have. Focus on messaging that’s on-brand and ad-specific. The user clicked because they want more information related to that ad–deliver the information in a punchy way.

4. On-Page Optimization

You didn’t really think you would get through a post about digital marketing tips without talking about SEO, did you?

On-page optimization is the fine art of optimizing individual web pages so they show up in relevant search results. It’s an ongoing process, but like fine wine, SEO gets better with age.

The easiest way to get started is to do some homework on the major on-page ranking factors. Then, do an audit of your website to see where you can tighten up your pages.

5. Compelling Imagery

There’s no getting around it: in the age of Instagram and Pinterest, you need images that are visually compelling.

Think of it this way. Let’s say you’re running a Facebook ad. People consume social media by scrolling, which means you only have a few precious seconds to catch their attention.

If the image isn’t high-quality or clearly communicating something about what the ad promotes, they aren’t going to take the time to look closer, and they certainly aren’t going to convert.

Going Beyond Digital Marketing Tips

If you need more than digital marketing tips to get your marketing on track, no worries. We’ve got your back.

We offer complete corporate web solutions including SEO, web design, mobile development and more.

Head to our contact page to get started.

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